November 26, 2018

Determining Key Buying Criteria: MaxDiff Analysis

Before developing a campaign, it is critically important to know what buying criteria are most important to your consumers. However, when trying to uncover these insights, many clients simply ask respondents to select from a …

October 26, 2018

Psychographic Segmentation

The goal of a segmentation study is to refine a broad target market into more specific groups or “segments”, and to understand the nature of each one in terms of demographics, psychographics, and shopping habits. …

September 27, 2018

Hosting Focus Groups With Children

For clients whose products and services are designed for children, hosting focus groups among them can be every bit as insightful as traditional groups are for adult targets. However, when participants are children, certain challenges …

August 27, 2018

Innovative Marketing Research

For clients who are new to marketing research, using traditional methods like focus groups, online surveys, or shop alongs are all excellent places to start. However, for those who have already applied these approaches, there …

July 31, 2018

Quality Assurance Processes In Online Surveys

Unlike focus groups, surveys often do not afford clients the opportunity to observe respondents taking part in the research process. As such, it can be helpful and reassuring to learn about the various quality assurance …

June 30, 2018

Is Marketing Research Right For You?

Within every company’s lifecycle, there will likely come a point at which marketing research can play a key role in improving the status quo. For some clients, this might be soon after they launch, while …

May 29, 2018

Qualitative vs. Quantitative Marketing Research

At the outset of a marketing research project, one of the most common questions that clients have is whether they should employ a qualitative or quantitative approach. In many cases, this translates to whether focus …