Callosum A marketing research agency

As a marketing research agency, our role is to collect and analyze consumer data in order to provide our clients with the insights they need to improve their products and services.

Shopping Habits

  • Identifying the factors that drive purchase of a brand and the barriers that prevent it
  • Charting the customer journey and understanding their shopping process
  • Segmenting the market and developing more targeted marketing efforts
  • Comparing the profiles of a brand’s customers and non-customers

Brand Equity or Brand Image

  • Uncovering the perceived strengths and weaknesses of a brand
  • Analyzing where a brand needs to change or improve in order to become more relevant
  • Evaluating new positioning angles and determining which has the most potential
  • Tracking a brand’s performance on key metrics over time

Packaging

  • Understanding the impact of a brand’s current packaging design
  • Evaluating new packaging designs and determining which has the most potential before development (pre-test)

Advertising

  • Evaluating advertising concepts and determining which has the most potential before launch (pre-test)
  • Testing an advertisement’s in-market performance and impact compared to our benchmarks (post-test)

Pricing

  • Calculating the optimal price point to charge for a product or service

Loyalty and Satisfaction

  • Measuring a brand’s levels of loyalty and customer satisfaction
  • Measuring employee engagement

New Product Launch

  • Assessing the level of interest towards a new product or service
  • Optimizing the marketing mix for a new product or service
  • Maximizing the likelihood of a successful launch

Slogans and Logos

  • Understanding the impact of a brand’s current slogan or logo
  • Evaluating new slogan and logo designs and determining which has the most potential before launch (pre-test)

Brand positioning mapping
Monadic concept testing
MaxDiff analysis
TURF analysis