WHO WE ARE
A Leading Canadian Research and Insights Agency.
We are a fully independent market research and consumer insights agency with offices in Toronto and Montréal.
Since our founding in 2012, we have conducted 1200 studies across 30 sectors, leveraging a wide range of research methodologies.
WHAT MAKES US DIFFERENT
Exceptional service by design.
Owner-
Operated
One of our company's owners (and most senior researchers) leads and is involved in every study that we complete.
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​​​→ Our clients benefit from a unique level of experience and dedication.
Meticulous
Proposals
The detail of our proposals far exceeds the industry standard. They include extensive details about the suggested approach and itemize the analyses that will be included in the final report. ​​​
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→ We ensure complete alignment between expectations and results.
Innovative
Analytics
Every quarter, our directors meet with statisticians, data processors and technology representatives to review new opportunities and new ways to improve our capabilities.
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→ We remain at the cutting-edge of research innovation.
Support &
After-Care
In the days and weeks after we deliver a report, we proactively reach out to see if any adjustments or additions are required.
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→ Our studies are never "completed" until all client stakeholders are fully satisfied with the end product.
Local Operations Teams
​We do not use any off-shore suppliers when conducting studies that are focused exclusively on the Canadian market.
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→ Our operations teams are agile, easily accessible, and meet Canadian standards for data privacy.
Honesty
Over Sales
If ever we believe that a scope of work being requested of us is beyond our realm of expertise, we will politely decline the opportunity.
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→ Every project we take on is one that we are fully confident we can provide
exceptional service on.
LEADERSHIP
Meet your project directors.
Christine Melançon
Founding Partner, Montréal
Christine has been working in
the field of marketing research for over 30 years and has conducted 3500 studies.
Tom Rigby
Founding Partner, Toronto
Tom has conducted over 1000 research studies during his 16 year career.
Nathalie Martel
Partner, Montréal
In her 30 years as a marketing researcher, Nathalie has conducted 3000 studies.
METHODOLOGIES
The best tool for
the project at hand.
When the research has clearly defined parameters and is designed to quantify the opinions and behaviour of a large sample of respondents.
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→ Online Surveys | Phone Surveys | On-Site Surveys
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QUANTITATIVE
When the research is exploratory in nature and meant to gain an in-depth understanding of individual experiences or perceptions.
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→ Focus Groups | Interviews | Shop Alongs | Virtual Communities
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QUALITATIVE
When the purpose of the research is to evaluate implicit reactions or subconscious perceptions.
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→ Facial Coding | Skin Response | Heart Rate Monitoring | Neuroscience
SENSORY ANALYTICS
SCOPE
Although our main focus is the Canadian market, we are not limited exclusively to domestic research.
To date, we have conducted research across eight foreign countries and have all the processes in place to service clients that require international benchmarks.
