Artificial intelligence (AI) is transforming most industries, and market research  is no exception. Utilizing AI, like OpenAI's ChatGPT,...

In March of 2022, we at market research agency Callosum Marketing conducted a survey of over 1,000 working respondents – from a broad...

New talent marketing for business growth  can be expensive and time consuming. So, it may be worrisome to learn that 16% of Canadian...

Talking to your customers is great. It’s an easy and quick way to get bits of feedback on your product or service. Asking for feedback...

A quarter of Canadian employees have changed employers in the past two years – however, those who have changed jobs recently report the...

The blow of the COVID-19 pandemic was tough on everyone. Some experienced great personal challenges and hardship. In the business world,...