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HEALTHCARE SOLUTIONS
We have an extensive background in healthcare research, and regularly conduct studies on behalf of some of the world's largest pharmaceutical companies.
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Our experience spans twenty different therapeutic areas, and has included nearly every type of healthcare specialist or stakeholder, as well as a wide range of micro incidence patient profiles.
UNDERSTAND
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- Patient journey
- Treatment paradigms
- Key recommendation criteria
- Patients' brand perceptions
- Psychographic patient segments
- Optimal target patients
- Drivers/barriers of recommendation
EVALUATE
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- DTC and HCP ad campaigns
- New brand positionings
- Packaging designs
- Slogans and logos
- New products or services
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MONITOR
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- OTC & Rx brand equity
- HCP loyalty & satisfaction
- Market share
- Performance of an ad campaign
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Our healthcare studies are fully customized according to our clients' needs
and their HCP or patient population. We are responsible for every stage in
the process, but actively seek client feedback and approvals throughout.
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Step 1
Review your specific goals
and design a customized approach.
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