HEALTHCARE SOLUTIONS

We have an extensive background in healthcare research, and regularly conduct studies on behalf of some of the world's largest pharmaceutical companies. 

Our experience spans twenty different therapeutic areas, and has included nearly every type of healthcare specialist or stakeholder, as well as a wide range of micro incidence patient profiles. 

UNDERSTAND

- Patient journey

- Treatment paradigms 

- Key recommendation criteria

- Patients' brand perceptions

- Psychographic patient segments

- Optimal target patients

- Drivers/barriers of recommendation

EVALUATE

- DTC and HCP ad campaigns

- New brand positionings

- Packaging designs

- Slogans and logos

- New products or services

MONITOR

- OTC & Rx brand equity

- HCP loyalty & satisfaction

- Market share

- Performance of an ad campaign

Our healthcare studies are fully customized according to our clients' needs

and their HCP or patient population. We are responsible for every stage in

the process, but actively seek client feedback and approvals throughout.

Step 1

Review your specific goals

and design a customized approach.

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CONTACT US

Our proposals will outline research strategies for your specific objectives, and are available completely free of charge or commitment

MONTREAL

6750 Ave de L'Esplanade, #310

Montreal, Quebec   H2V 4M1

Phone: 514-507-1807

Email: info@callosum.ca

TORONTO

1 King Street West

Toronto, Ontario   M5H 1A1

Phone: 647-980-0486

Email: info@callosum.ca

Copyright 2020. Callosum Marketing Inc. All rights reserved.