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AD AGENCY SOLUTIONS 

We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI. 

​

Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.  

Advertising agency discussing results of market research

UNDERSTAND

​

- Shopping habits and brand perceptions

- Customer journey map

- Key buying criteria

- Competitive positioning

- Drivers/barriers of purchase

- Psychographic segments in the market

EVALUATE

​

- Ad campaigns

- Brand positionings

- Slogans and logos

​

​

MONITOR

​

- Campaign performance

​

​

​

Our Advertising studies are fully customized according to our clients' needs

and the nature of the industry they are working in.  We are responsible for every

stage in the process, but actively seek agency and client feedback throughout.

​

Step 1

Review your specific goals

and design a customized approach.

AD AGENCY SOLUTIONS 

We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI. 

​

Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.  

Advertising agency discussing results of market research

UNDERSTAND

​

- Shopping habits and brand perceptions

- Customer journey map

- Key buying criteria

- Competitive positioning

- Drivers/barriers of purchase

- Psychographic segments in the market

EVALUATE

​

- Ad campaigns

- Brand positionings

- Slogans and logos

​

​

MONITOR

​

- Campaign performance

​

​

​

Our Advertising studies are fully customized according to our clients' needs

and the nature of the industry they are working in.  We are responsible for every

stage in the process, but actively seek agency and client feedback throughout.

​

Step 1

Review your specific goals

and design a customized approach.

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CONTACT US

Our proposals will outline research strategies

for your specific objectives, and are available completely free of charge or commitment.  â€‹

MONTREAL

7245 rue Alexandra, #301

Montreal, Quebec   H2R 2Y9

Email: info@callosum.ca

TORONTO

1 King Street West

Toronto, Ontario   M5H 1A1

Email: info@callosum.ca

Copyright 2023. Callosum Marketing Inc. All rights reserved. 

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