CONSUMER SOLUTIONS

Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.  

We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.

Grocery Shopping

UNDERSTAND

- Customer journey

- Usage and shopping habits

- Key buying criteria

- Brand perceptions

- Psychographic segments

- Optimal target markets

- Drivers/barriers of purchase

- Ideas for improvement

EVALUATE

- Advertising campaigns

- Brand positionings

- Packaging designs

- Slogans and logos

- Optimal price points

- New products or services

MONITOR

- Brand equity

- Loyalty & satisfaction

- Market share

- Performance of an ad campaign

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Our consumer studies are fully customized according to our clients' needs

and industries. We are responsible for every stage in the process, but

actively seek client feedback and approvals throughout.

Step 1

Review your specific goals

and design a customized approach.