CONSUMER SOLUTIONS

Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.  

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We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.

UNDERSTAND

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- Customer journey

- Usage and shopping habits

- Key buying criteria

- Brand perceptions

- Psychographic segments

- Optimal target markets

- Drivers/barriers of purchase

- Ideas for improvement

EVALUATE

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- Advertising campaigns

- Brand positionings

- Packaging designs

- Slogans and logos

- Optimal price points

- New products or services

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MONITOR

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- Brand equity

- Loyalty & satisfaction

- Market share

- Performance of an ad campaign

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Our consumer studies are fully customized according to our clients' needs

and industries. We are responsible for every stage in the process, but

actively seek client feedback and approvals throughout.

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