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CONSUMER SOLUTIONS
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
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We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
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- Customer journey
- Usage and shopping habits
- Key buying criteria
- Brand perceptions
- Psychographic segments
- Optimal target markets
- Drivers/barriers of purchase
- Ideas for improvement
EVALUATE
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- Advertising campaigns
- Brand positionings
- Packaging designs
- Slogans and logos
- Optimal price points
- New products or services
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MONITOR
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- Brand equity
- Loyalty & satisfaction
- Market share
- Performance of an ad campaign
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Our consumer studies are fully customized according to our clients' needs
and industries. We are responsible for every stage in the process, but
actively seek client feedback and approvals throughout.
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Step 1
Review your specific goals
and design a customized approach.
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