Founding Partner, Montreal
Over the past 30 years, Christine has established herself as one of Montreal’s best known and most respected marketing researchers. She has spoken at industry conferences, sat on the board of the MRIA, taught the subject at HEC Montreal, and authored many articles and whitepapers in specialized publications.
During her career, Christine has advised clients through a wide range of marketing challenges, drawing on both qualitative and quantitative research methodologies. Christine moderates focus groups and interviews in French and English, among consumers, patients, executives, and health care practitioners.
Regardless of the project, Christine is committed to ensuring that clients remain delighted with Callosum’s services.
HEC Montreal: Master of Science, 1993
HEC Montreal: Bachelor of Commerce, 1987
Conferences for Infopresse Magazine, 2005-2014
Conference for Strategy Magazine, 2004
Member of CASSIE Judging Committee, 2007
Board Member, MRIA Montreal Chapter, 2005-2007
Association of Canadian Advertisers, 2008-2018
Professor at HEC Montreal, 2006-2008