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Christine Melançon

Founding Partner, Montreal




Over the past 30 years, Christine has established herself as one of Montreal’s best known and most respected marketing researchers. She has spoken at industry conferences, sat on the board of the MRIA, taught the subject at HEC Montreal, and authored many articles and whitepapers in specialized publications.

During her career, Christine has advised clients through a wide range of marketing challenges, drawing on both qualitative and quantitative research methodologies. Christine moderates focus groups and interviews in French and English, among consumers, patients, executives, and health care practitioners. 

Regardless of the project, Christine is committed to ensuring that clients remain delighted with Callosum’s services. 


  • HEC Montreal: Master of Science, 1993

  • HEC Montreal: Bachelor of Commerce, 1987

Speaking Engagements

  • Conferences for Infopresse Magazine, 2005-2014

  • Conference for Strategy Magazine, 2004


  • Member of CASSIE Judging Committee, 2007

  • Board Member, MRIA Montreal Chapter, 2005-2007 

Teaching Engagements

  • Association of Canadian Advertisers, 2008-2018

  • Professor at HEC Montreal, 2006-2008

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