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Nathalie Martel

Partner, Montreal




Nathalie has led many significant mandates related to brand imagery and reputation, and has advised a wide range of clients on strategies to improve their brand equity. She has also accrued great experience in advertising research, and led this division at an international marketing research firm before joining Callosum. 


Over the years, Nathalie has worked on many projects related to perceptions and attitudes (U&A), including psychographic segmentation studies. Through her analysis, Nathalie’s clients have been able to improve their understanding of their categories and refine their strategies accordingly. 


Nathalie has launched a series of programs designed to evaluate customer satisfaction, always with the expressed purpose of improving the overall customer experience. She has also regularly evaluated the potential of new products and services, and has formulated concrete recommendations on the opportunities and threats associated with these launches.


  • HEC Montreal: Bachelor of Commerce, 1998


  • Global Collaboration Award, 2015, best professional performance in advancing the results of a regional office.

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