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Tom Rigby

Founding Partner, Toronto




Over the past ten years, Tom has applied quantitative and qualitative research techniques more than a thousand times in order to help his clients navigate their marketing and business challenges.  


In addition to his career experience, Tom has furthered his professional development by completing a specialized course in business analytics at Harvard University, and by obtaining five professional certifications related to marketing research and customer analytics, the most of anyone in North America.  


Outside of Callosum, Tom leads teaching engagements for both client and supplier-side researchers, and has served on the board of directors for two industry associations. He is also a professor of marketing research at Centennial College in Toronto, and a contributor to his industry’s foremost publications.


  • Harvard University: Business Analytics, 2018

  • McGill University: Bachelor of Commerce, 2009

Professional Certifications

  • Certified Marketing Research Professional

  • Professional Researcher Certification

  • Professional of Customer Relationship Management

  • Certified Customer Experience Professional

  • Certified Customer Service Professional


  • VIEWS Magazine, June 2018

  • Quirk's Marketing Research Review, January 2018

  • Analytics Magazine, October 2017

  • Research World Magazine, September 2017

  • Alert Marketing Research Magazine, January 2016

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